1. Small company is a company that is starting its activities.
  2. We want to be the best in the world in what we do.
  3. We must always act for growth.
  4. Our product should make a difference. Doing the same as others means defeat or being late.
  5. Hostility in business does not exist. We must win in any situation.
  6. Challenges and crises are our day-to-day, and they are no exception.
  7. Our market is the World.
  8. We must have total transparency in the activities and responsibilities of the company. The informal is doomed to be small.
  9. Great ideas are born and grow in small groups, not in assemblies.
  10. Our efforts should be directed to the success and satisfaction of our customers and not to exhausting us running behind the competition.
  11. Our actions must be guided by ethics. Acting without ethics is the beginning of the defeat of the company and the people who work in it.
  12. Doubts should be clarified until the full understanding.